Founder Spotlight
Richshaunda Taylor, Founder of Taylor Essential Life Partners.
Events shipped, so her financial education business could grow.
Events were on the calendar. The infrastructure wasn't. Northbrook shipped the operation, so Richshaunda could focus on growing the bigger business behind them: financial education for women.
Visit telpfamily.com3
Signature events launched
10
Automation workflows live
1
Unified platform (GHL + Vercel)
How We Met
Two founders. One program. Same grind.
Richshaunda Taylor and Randy Ainsworth met through the OneDay MBA - a sprint-based entrepreneurship program built by founders, for founders. Richshaunda is building Taylor Essential Life Partners to empower women in the Kansas City and Grandview community through events, sisterhood, and financial literacy.
The partnership was natural: Richshaunda had the vision, the community, and the drive. Northbrook had the technical infrastructure to make it real at a high level. Both were doing assignments, running experiments, juggling family, and building their businesses at the same time.
"She wasn't just a client - she was a fellow founder in the trenches. Late-night meetings after the kids were down, submitting OneDay assignments between building her event pages. That's the energy you build for."
The Challenge
A powerful story with no digital infrastructure
Richshaunda's “why” is deeply personal. An unexpected 911 call changed her family's life overnight - her mother became unresponsive, leading to hospitalization, rehab, and permanent long-term care placement. That experience shaped her mission: helping women in the “sandwich generation” prepare financially so their families aren't blindsided the way hers was.
But when she came to Northbrook, TELP existed only as a vision and an Instagram page. No website, no CRM, no event system, no email list, and no way to accept payments. She needed an entire digital operation built from zero - and she needed it fast, because events were already on the calendar.
No website to capture interest from her Instagram audience
Events booked with no way to register or take payments
A growing team with no shared tools or workflows
Raw vision and AI drafts with no production systems behind them
The Modern Founder
She had the vision.
We engineered what runs.
Richshaunda didn't wait for someone to hand her a brief. She used AI tools to generate her marketing copy, draft event content, and created flyer designs and content. That's the kind of founder Northbrook is built for - someone who moves fast, leverages every tool available, and trusts their tech partner to turn that raw material into production-grade systems.
Her side
AI-generated copy, event concepts, flyer designs, content calendars, and speaker outreach
Our side
Production website, CRM workflows, payment systems, SMS automation, and marketing infrastructure
The result
A founder who focuses on her mission while her digital operation runs itself
What We Built
A complete digital operation, from scratch
Northbrook delivered end-to-end: custom website, event infrastructure, CRM automations, marketing campaigns, and ongoing monthly support, all tailored to a founder running her business solo.
Full Next.js Website
Custom-built on Vercel with event pages, t-shirt store, privacy/terms, and mobile-first responsive design.
GoHighLevel CRM & Automations
Centralized contacts, event registration workflows, email sequences, and social media planner, all in one platform.
SMS & Email Campaigns
Twilio-powered SMS registration + reminders, branded email templates, and a 5-email drip sequence for event marketing.
Domain, DNS & Integrations
Custom domain redirect, Namecheap email configuration, Twilio-GHL phone sync, and Calendly booking link.
Event Strategy & Execution
Three signature events launched (Empowered, Bloom, and Spill & Tell Tea Party) with registration caps, QR codes, and raffle forms.
Marketing Campaign
Full 9-week social calendar, Instagram/Facebook ad strategy with budget tiers, and local outreach channels in the KC/Grandview area.
The Journey
From zero to fully operational
"I had the vision but no idea how to make it real online. Northbrook didn't just build me a website; they built me a whole business system."
Foundation
Requirement gathering, Vercel setup, base homepage, DNS configuration, and GHL starter plan.
Events & Registration
Three event pages launched with GHL forms, SMS registration via Twilio, event caps, QR codes, and raffle forms.
Communications
Welcome email template, branded Empower email, reminder emails, mass SMS process documented and deployed.
Growth Engine
Social planner connected, IG/FB integration, t-shirt sales page, alternative payment methods, and full marketing campaign deck.
Events We Launched
Three signature events. Built, launched, marketed.
Empowered
A women's empowerment gathering focused on growth, resilience, and community connection.
Full event page, GHL registration, email campaigns
Bloom
A celebration of personal transformation: workshops, conversation, and sisterhood.
Custom registration, SMS reminders, social promotion
Spill & Tell Tea Party
An intimate tea-party circle for honest stories, laughter, and sisterhood.
Registration caps, alternative payments, t-shirt merch, QR codes
Your Turn
Same vision, no systems? Let's fix that.
Whether you're launching from scratch or scaling what you have, Northbrook turns vision into systems that run, so you can focus on your mission.